Inner Stream Media
Taking Magazine Ad Sales to New Heights
Inner Stream Media is
a highly experienced marketing and advertising sales firm specializing in developing and selling
multi-platform packages for national, regional and local publishers to
generate ad revenue. Inner Stream
Media also provides lead generation and extensive research/analytical tools
to enhance the ad sales process.
Click the Tabs Below to Learn More About Us.
Research ∙ Marketing ∙ Sales
Getting to Know Your Magazine is Our First Priority
Using in-depth research tools and techniques, direct conversations with you and brainstorming with the Inner Stream Media team, we take a deep dive into what makes your magazine unique. We want to know what challenges you face and goals you want to reach. We review your market, demographic, media kit, print publication, website, digital/social media – anything we can wrap our arms around to introduce your publication to prospective advertisers.
Marketing Your Brand with Innovative Approaches
Cookie cutter solutions don’t cut it with us. We’re creative
thinkers and problem-solvers who develop customized marketing and
advertising programs that drive sales!
While the headlines say:
MAGAZINE PRINT AD SALES DECLINE HEAVILY IMPACTED BY REDUCED CIRCULATION AND COVID!
We say: SELL AROUND IT!
Through years of
experience, relationship building, and access to an extensive,
updated marketing database of primary decision makers, we identify
“right fit” advertisers that target your specialized magazine.
Then we get to work crafting dynamic email campaigns and promotional
materials that elicit response. We’ll keep you updated on progress
through comprehensive reports and up-to-the minute details on hot
prospects and, of course, sales!
We are Sales Warriors on a Mission
Once we win your business, there’s no stopping us. We go into
overdrive to bring advertisers into your publication. We target a
select group of national, regional or local advertisers that make
“sense” for your publication rather than throw out a wide net where
no one’s attention gets caught. We’re also big believers in follow
up… follow up… follow up. That is truly the name of the game. People
are busy, inundated with solicitations – we need to remind them
about your publication with fresh ideas and information that grab
their attention time after time after time. The results? Proven
Success!
Cross Platform Sales
Real-World
Examples of How Inner Stream Media’s
Sales & Marketing
Services Have Benefited Our Clients.
Here's what our clients have to say about working with us:
~ Click Images to Visit Our Client's Web Sites ~
"I've been lucky enough to work with Diane Homer of Inner Stream Media since 2016.
She has proven to be one of the most hard working and passionate
sales reps in the 16 years we've been in business.
In 2019, she exceeded her yearly quota by 135%, and overall has increased
revenue by 21% for the past 4 years. Having owned her own publishing business,
she gets the process, the challenges and is always looking for ways to bring ideas and solutions to the table."
~ Jennifer Stein,
Editor-in-Chief/Publisher/Owner,
Destination I Do Magazine
“The Intelligent Collector is an international specialty magazine catering to a
niche audience of the world’s highest net worth collectors.
We have a long-standing relationship with Diane Homer of Inner Stream Media.
I love Diane’s enthusiasm. She’s always ready to tackle new strategies and eager to work with clients for win-win placements.”
~ Hector Cantu, Publisher,
The
Intelligent Collector
“We have worked with Inner Stream Media for many years.
Diane Homer, who has been our sales rep,
puts everything into her sales approach: years of experience,
extraordinary people skills, and creativity. If Diane
encounters a barrier, she works her way around it using these
attributes. She builds relationships quickly, then leverages
them to create long-lasting client partnerships. Customers can
sense her dedication and concern. This creates great account
management results.”
~ Brian Szott, Publisher,
Sedona
Monthly
“We have had the great pleasure of working with Diane Homer of Inner Stream Media as our
marketing ad placement agency on our Inked Magazine Print and Social Media Campaigns.
Diane helped us evolve our launch to market campaigns and was responsible for building
our account to become Inked Magazine‘s largest advertiser over the last three years.
Diane clearly knows her audience and offers ideas on campaign messaging, ad layout or video edits."
~ John Atanasio, CEO,
Tattoo Tequila
"After having gone through numerous failed sales reps over the last
few years, I have to admit that, when I received Diane Homer’s
email with this headline, it caught some serious attention:
"Opportunity to discuss my highly experienced outsourced media sales company to increase your ad revenue”
Having worked with Diane at Inner Stream Media for over a year now, I can attest that she is what that headline claimed - a seasoned sales professional and an outstanding communicator who really knows the media business and understands how to navigate through the sales process. Diane has really become our east coast sales office and is considered part of our team here in the Midwest. Without hesitation, I say 'hire her!"
~ Denise Crowel,
Founder, Owner, Publisher,
Weddingday Magazine,
Life Events Media
“Inner Stream Media has played a significant role in the success of Opera Philadelphia’s Festival O Program Book,
increasing sales capacity in each of the first three years of this publication (2017-2019).
Their efforts have strengthened our relationships with media buyers both in and out of our industry,
and provided us with confidence when setting sales expectations each year.
Diane has been instrumental in providing ideas and developing sales approaches for
Opera Philadelphia’s 2020-2021 digital channel. Her responsiveness and attention to detail
make her a reliable addition to any team."
~ Frank Luzi,
VP of Marketing & Communications,
Opera Philadelphia
“Northbrook Publishing is a custom content producer primarily of custom
magazines – print and digital. Several of the publications we
produce are partially funded by industry affiliated
advertisers. Attracting non-industry specific, traditional
consumer advertisers is extremely challenging given the narrow
audience focus.
Through a combination of tenacity, persistence
and sound rationale, Diane Homer, principal at Inner Stream
Media, was able to sell a major national insurance provider a
full schedule of 1-page, 4/color ads in our quarterly paint &
coatings publications in both English and in Spanish versions
for two years in a row.”
~ Pete Sobic,
President/Publisher,
Randall-Reilly
“Inner Stream Media has been instrumental in securing non-endemic clients for Opera News. They have extensive
contacts and established relationships with Fortune 500 brands across many verticals. As a niche publication,
that has been very helpful in building a diverse portfolio of advertisers. They are always thinking of fresh,
creative approaches and customized price packages which have been effective in generating robust ad buys.
Diane Homer, who leads the sales team, is highly professional, responsive, and leaves no stone unturned to
increase our sales revenue."
~ Clark Rahman,
Ad Sales and Operations Manager,
Opera News
Inner Stream Media is a very important partner to MiniCo Insurance. We’ve have been working with them on ad placements in Intelligent Collector Magazine. They always go the extra mile to get us the best rates plus bonus digital ads and ad reprints as part of our advertising package. They are responsive, hard-working and honest."
~ Dan Sommer,
VP Marketing & Communications, CMO,
MiniCo Insurance Agency, LLC
he Inner Stream Media team is focused on creating sales programs that build brands, deepen advertiser relationships
and grow business for our publisher clients.
We do that by harnessing a creative, research-driven approach to consultative sales backed by strong, hands-on account management expertise.
We are proud to bring a unique blend of experience, collaboration, innovative solutions and personal touch to each and every client we serve. We’re eager to get to work for you!
Diane Homer
President
Diane has extensive sales experience gained in the publishing, advertising and marketing industries.
She is a creative thinker and writer who thrives on providing exciting ideas and marketing solutions
to increase sales. She joined Inner Stream Media in 2015.
In 2018, she became President of sister company, Inner Stream Media.
Prior to joining Inner Stream Media, Diane published a children’s educational enrichment monthly newspaper. As a Senior Vice President/New Business Development Director for a global employee communications agency, Diane
secured $5-7 million annually in new business with a 2 year peak of $24 million. She also created and ran her own outsourced sales and marketing company, Insourceful-Inc.
You can reach Diane directly at: dhomer@innerstreammedia.com
Mercy Rivas
Marketing Research Manager
Mercy Rivas is the Marketing Research Manager at Inner Stream Media.
She started as an intern Marketing Research Coordinator, and was promoted to Manager in 2020.
She is a key member of the team who utilizes extensive internet knowledge and well-honed
communications skills to research critical data to identify prospects.
Mercy's day-today focus is to analyze and present gathered research to management, distribute marketing
opportunities to advertisers, produce reports based on findings and create corresponding
solutions to customer concerns.
You can reach Mercy directly at: mrivas@innerstreammedia.com
Nick Ramoundos
Technical Advisor
Nick has over four decades of experience in the Information
Technology Sector. Formerly Director, IT for CBS
Broadcast International, Nick was at the forefront of
the small business computer (PC) revolution bringing
first-of-their-kind corporate PC applications to CBS, Chase Bank,
Sony Music, Universal Music Group as well as other
Fortune 500 companies.
Nick's NYC-based consulting practice brings innovative,
user-friendly solutions to clients throughout the
United States and Canada. He serves in an advisory
role regarding Inner Stream Media and client technical matters.
You can reach Nick directly at: nramoundos@innerstreammedia.com
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